Building products at the intersection of ad-tech and intelligence
14 years shipping high-impact products at Yahoo DSP — from contextual targeting and brand safety to GenAI-powered audience solutions.
About
PM who ships, not just
strategizes
I'm a product manager with deep roots in digital advertising technology — programmatic platforms, data analytics, and the full lifecycle from idea to market impact. Currently at Yahoo DSP, I focus on Brand Safety and Contextual Targeting: making sure ads appear in the right context, at the right price, powered by the right signals.
What drives me is the intersection of precision and scale — building systems that handle millions of decisions per second while still feeling thoughtful to the end user. Lately that means applying GenAI and ML to ad-tech problems that were previously too complex to solve at scale.
Let's connect →Product
Technical
Domain
Experience
Where I've built
Yahoo DSP
Senior Product Manager, Brand Safety & Contextual Targeting
- Grew contextual targeting market adoption from 50% → 85% through a comprehensive product redesign
- Launched suite of CTV brand safety products and advanced contextual targeting capabilities
- Architected AI-powered audience recommendation engine — improved targeting precision by 40%
- Orchestrated migration of enterprise viewability platform with tiered pricing strategy
Yahoo Inc.
Price Yield Manager
- Designed strategic pricing models and yield optimization algorithms for programmatic inventory
- Built pricing automation tools and data visualization dashboards with engineering
- Established streamlined processes for custom pricing workflows
Content IQ
Revenue Analytics & Yield Manager
- Managed programmatic revenue optimization and partner relationships
- Implemented A/B testing methodologies to optimize performance
Seeking Alpha
Digital Media Yield & Analytics Manager
- Analyzed advertising campaign performance across exchanges
- Established relationships with new SSPs and demand partners
Earlier roles
Building
What I'm working on
Outside of Yahoo, I'm exploring ideas at the intersection of AI, community, and entrepreneurship.
AI Competitor Intelligence Agent
An automated system that monitors DSP and contextual targeting trends across competitors — surfacing insights that would take hours of manual research.
In progressTLAQ Trading Program
A quantitative, systematic approach to algorithmic trading — applying the same data-driven rigor I bring to product decisions to personal finance.
ExploringOpenClaw on Raspberry Pi 5
Running local AI infrastructure on edge hardware. Currently using Gemini 2.5 Flash via direct Node.js with systemd — tinkering at the intersection of hardware and LLMs.
TinkeringInterested in what I'm building, or want to collaborate?
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